Brand Guideline as a Self Portrait

Brand Guideline as a Self Portrait

A LOVE LETTER TO ORGANIZATION AND GUIDELINES. TO ME. FROM ME.

What if I had brand and style guidelines for myself?

Process

This book is the result of extensive planning. Every section had a week dedicated to it.

Resources

For the second week, I designed my resource section. This included things like a special thanks section, inspirational quotes, and iconography that represented my hobbies.

Brand Guidelines

For the third week, I designed my brand guidelines. This went over my principles and organizational systems.

Style Guidelines

For the first week, I designed my style guidelines. Some elements this included were my handwriting, car, and how I organize my clothing.

Motifs

Many motifs in this book are things that hold personal significance to me.

  • The font used (Polymath) is my favorite font.

  • All font sizes are a multiple of 19. 19 is my favorite number.

  • The edges of the pages are decorated with a cacti pattern because I like cacti.

  • The main colors are red, purple, and green. They are my favorite colors but never go together very well. This project was a good excuse to use them together.

Mastery of Adobe Software

  • Illustrator

    This book is filled with illustrations made from all of the tricks I have learned.

  • Photoshop

    This book includes many images cut out and polished made in photoshop. Shown above is a cutout of the skeleton I keep in my car.

  • InDesign

    The parent file for this book is in InDesign for workflow purposes.