I wage war against chaos and disorder through organization, simplicity, and information design.

Featured Projects

Skillset

  • Logos

    A logo is the first impression a company makes on people. It should stand out, have depth, and should have potential to become easily recognizable.

  • Posters

    Posters are a way to catch the eye, and provide surface level information. They should also include small details that reward those who look for them.

  • Guideline Development

    The best brand guidelines are thorough, but not overly complicated. There should be nothing unnecessary in a set of brand guidelines, but everything should be addressed.

  • Wayfinding

    Wayfinding should be as simple as it can be with information being the most important element. Wayfinding should account for everyone in a population.

  • Pictograms

    Pictograms are the best way to convey information when you want it to appeal to everyone. Research is the most important part of creating a pictogram.

  • Small Business Branding

    A small business with a completely clean slate has the most potential to make something that will shake up everything around it.

What People Are Saying

“I’ve had the pleasure of being Jacob’s professor as well as his supervisor on a massive design project where he was tasked with redesigning an entire wayfinding system in two languages for a college campus. Over the course of the project, Jacob continued to impress me with his attention to detail, the precision in which he designed, and his overall professionalism. This was the type of project that many people did not think would be possible- and yet Jacob defied everyone’s expectations to deliver an incredibly thoughtful and sustainable design system that the college will be able to use for decades to come. In a decade of teaching design and working as an art director, I have never seen another student be able to deliver such comprehensible work that can go straight into production without any hesitation.”

— Cat Schmitz, Design Director of project and Associate Professor of Graphic Design

“I truly appreciate Jacob’s passion he brings to every project I have worked with him on. He takes initiative on projects and isn’t afraid to try new ideas to find the optimal solution. His timeliness and capability of meeting deadlines is something I know I can fall back on every time.”

— CJ Clarkson, Brand and Marketing Coordinator

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